Sunday, 25 April 2010

Vertical Integration

Vertical Integration is when a parent company owns multiple companies across different stages of the film industry.
This film had a vertical integration , there are no signs of an horizontal integration
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1 comment:

  1. J.Goulds25 April 2010 at 12:16

    Well done Stephnie. Now try to analyse the marketing strategies they used - who was the target audience and how did they attract them?

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